| What Others Are Saying...
"The guys at ServiceMaster Sites did an excellent job re-desigining our website! They were quick, thorough and, most of all, they communicated with us through every step of the process. Now, we have a website that makes us proud and it is doing very well on the search engines. Our new website brings us new contacts who become clients and it is a great place for us to send our regular customers. Please contact me if I can help answer any questions about their service."
----Jim Grant, ServiceMaster of Portland, Oregon, Website, Email
The Power Of Search Engine Optimization, A Case Study...
Making your new website attractive to the search engines is included in our service. The number of people who will find you on Google, Yahoo, MSN or any of the other search engines is large and will continue to grow. Being on the first page of results is, quite possibly, the best advertising you can do.
We optimized the website for Service Master Portland when it was re-designed. Together with their leadership, we generated 102 key word combinations and optimized the website to perform on all 102.
Before optimization, the website (www.smptld.com) was not in the Top 20 results on Google, Yahoo and MSN for ANY of the terms. On October 9, 2007, the site is in the Top 20 for 156 of the possible 306 results (102 times the three search engines.)
The terms are valuable to their franchise. The chart below highlights a handful of the key word combinations for which their website performs, their rankings and the number of visitors who have come to their site directly from those searches.
Key Word Combinations |
Rank- 10/9/07 |
Visitors |
| Google |
Yahoo |
MSN |
| Carpet Cleaning Portland |
9 |
4 |
3 |
37 |
| ServiceMaster Portland |
1 |
1 |
1 |
72 |
| ServiceMaster of Portland |
1 |
1 |
1 |
34 |
| Portland Carpet Cleaners |
9 |
3 |
- |
27 |
| Portland Oregon Upholstery Cleaning |
- |
2 |
2 |
14 |
- Nearly 73% of all of the sites visitors come from the search engines.
- Google is the number one source of traffic for the site, more than double the number of visitors who simply typed the domain name into their browsers.
- Over half of all the visitors to the site are directly from the franchise's core market area. Over 90% of those are new visitors who have never been to the site.
By the way, this website (www.ServiceMasterSites.com) has also been optimized and appears on the first page of results on Google for the following searches:
- ServiceMaster site design
- ServiceMaster web hosting
- ServiceMaster advertising
- ServiceMaster marketing
- Carpet Cleaning web templates.
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